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calebbenoit.com

Apr 12 '14
What I learned in Wicker Park last night.

What I learned in Wicker Park last night.

Mar 31 '14
Today is Opening Day for Major League Baseball, which meant I spent nearly seven hours with these hooligans at our fantasy baseball draft yesterday. 

Today is Opening Day for Major League Baseball, which meant I spent nearly seven hours with these hooligans at our fantasy baseball draft yesterday. 

Mar 26 '14

Here’s my first try at climbing. As you can see, it went really well.

Tags: video
Feb 26 '14

From Orland Park to 30 Rockefeller Plaza

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The March issue of Yes! Magazine has been released, and it includes my story on Second City alumna and SNL Weekend Update writer Katie Rich.

Thanks to Katie, who was more than accommodating, as well as her agent, her manager and the folks at Second City in Chicago, all of whom were quite helpful.

Here’s a link to a PDF version of the story.

Tags: writing
Feb 23 '14
I’m an uncle!
Amelia Jean is 6 pounds, 13 ounces. And my niece.

I’m an uncle!

Amelia Jean is 6 pounds, 13 ounces. And my niece.

Tags: family
Feb 17 '14

How newspaper paywalls can work

Interesting story here by Columbia Journalism Review about how paywalls can work and one publisher that is charging nearly $6,000/year for its content.

More and more I’m becoming convinced that paywalls can only work if:

  1. The product is a niche product (and not a general interest publication).
  2. The market isn’t price sensitive.

And I’m not convinced location is considered a niche. To make a paywall work, a publisher’s audience needs more of a bond that simply being residents of the same area.

Tags: media
Jan 30 '14

Why I’m a (print) newspaper subscriber

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I kind of surprised myself.

This week, I received on my doorstep Investor’s Business Daily, a daily publication focused on the stock market. It took me three days to click “submit” and hand over a few hundred dollars for a one-year subscription, a print one no less. (It really did take three days. I had the page open on a Google Chrome tab for that long and even called the customer support number to see if I could get a cheaper rate.)

It felt a bit counterintuitive. I spent last year managing digital content for a publisher, where my main objective was to attract readers to our website. Now, in addition to writing, my primary work is with a technology company whose main focus is helping publishers attract an audience on digital platforms.

Of course, I’m no stranger to newspapers. I’ve worked in journalism for more than 10 years now. But I had to really think through why, in this age of free information, I would spend my time and money on a print edition.

I thinking through this, here’s what I learned about myself:

Read More

Tags: media